Remember your school days? Your freshly ironed shirt, well polished shoes, straightened tie and pleated skirt? But of course the uniform was never complete without your white frilly lace socks.

 This is where the concept for “Frills by AD” began. For us it was about taking the familiarity of frilly socks, but updating them to create something modern, quirky, fun and unique. We believe that ankles can make a statement too, and that while everyone may not be as style-adventurous as a fashion blogger from East London, we can all show a touch of individuality. 

Our styles range from subtly stylish to full-on funky frills. Frills can be worn with a wide range of footwear, from sporty high tops and baseball sneakers to the more sophisticated brogues and even heels. Each pair is original and one of a kind; and all of our styles are exclusively limited edition.

 Quality is also key and for us at Frills this means quality assuring each hand-finished pair from our talented seamstresses all located within Greater London. So when we say, “Made with love. Wear with Pride” this statement definitely runs true to our hearts.


Annaliese Dayes

Frills Founder & ‘America’s Next Top Model- British Invasion’